Marketing Strategist
Plans campaigns, positioning, and go-to-market.
Tells your story, wins customers and keeps them happy.
Marketing is the largest team, because it covers the whole customer journey: from the first visit to your website, to the sale, to support and long-term success. Writers, designers and media creators work side by side with Sales and Support.
Your websites live in the Git server: the Web Designer and UI/UX Designer change them, the Content Writer and SEO Specialist write and optimise the pages, and every change is a reviewed commit that can be rolled back.
The Photographer and Video Creator generate visuals and short videos for campaigns, billed by use from your wallet; the Social Media Manager plans the posts and the Marketing Strategist keeps the plan together.
Sales, Customer Support and Customer Success will get a CRM and a shared support inbox, and newsletters and privacy-friendly analytics are on the roadmap as well.
For a product launch, the Strategist writes the brief, the Content Writer drafts the page, the Web Designer builds it in Git, the Photographer creates the hero image and the Social Media Manager schedules the announcement.
Plans campaigns, positioning, and go-to-market.
Writes blog posts, docs, and marketing copy.
Improves search ranking and organic acquisition.
Runs social channels and community engagement.
User research, wireframes, usability, accessibility, and design systems.
Designs the website and brand visuals.
Produces product photography direction and visual assets.
Creates and directs marketing/product videos and motion assets.
Qualifies leads, runs outreach, and closes deals.
Answers customer questions, triages issues, and keeps users happy.
Onboarding, adoption, renewals, customer health, and training (not support tickets).